Chapter Marketing and Communications Resources
Our goal is to provide a variety of options for creating customized recruiting packages to meet specific objectives dictated by unique opportunities. This gives you the flexibility to target membership messages to selected audiences.
FSP Corporate Logo
Download this file for a variety of applications (use in Word, PowerPoint, etc... .) If you need a logo file in a different format, contact FSP national.
Membership Recruitment Materials
Marketing Materials Sleeve
Holds the contents of the membership packages you customize. Designed to hold the Membership Brochure (in the cutout) with as many additional pieces as you feel necessary (e.g., membership flyer, targeted specialty flyer, membership application, your chapter calendar of events etc.), including an issue of the Journal. The graphic approach also allows for chapter customization (see Labels, below). Download and complete the Order Form to request this item from FSP.
Communicates key messages and member benefits concisely, in an eye-catching design consistent with FSP branding. Fits in the cutout pocket of the Sleeve; also fits into a #10 envelope, convenient for mailing. Download and complete the Order Form to request this item from FSP national.
Application form updated for 2020-21.
New Member Application Form–
Current application form can be downloaded and customized with your chapter dues.
In response to chapter requests for a recruiting tool that is accessible and attractive on a mobile device, the WhyFSP.com tab on FSP national’s home page was created. Here you’ll have at your fingertips all the information you need to talk about the benefits of membership in FSP, the value of interdisciplinary networking—the reasons to belong.
Membership FAQ Flyer
Succinctly summarizes membership benefits and reasons for belonging to FSP in an easy-to-read Q&A format. Readily addresses objections often raised by prospective members.
“Snapshot” of Benefits Flyer
Provides a summary of benefits of membership in FSP in an attractive format.
“Snapshot” of Discounts Flyer
Communicates a brief summary of the key discount programs that membership in FSP affords. Can be an effective recruiting tool, particularly when emphasizing the E&O and LTDI group plan discounts.
Value of Membership Flyer
The Value of Membership flyer is designed to address the concern raised by a prospective member regarding a perceived lack of value for benefits provided as part of national membership. While far from providing an exact accounting, the flyer takes a step toward quantifying some of the benefits FSP national provides, to augment those provided locally at the chapter level. The information here demonstrates tremendous ROI on the fees for belonging and makes a compelling case for membership in FSP, in very practical terms.
Targeted Specialty Flyers
Effective options when customizing recruiting efforts to specialist audiences. Each flyer focuses on the specific benefits of FSP’s multidisciplinary membership as it pertains to practitioners of their specific discipline/area of expertise.
Insurance Professional Flyer
Can be used as an insert in the Marketing Materials Sleeve, a stand-alone hand-out at chapter events, or as an ad in a chapter directory, newsletter, etc. Can be customized with chapter calendar on flip side.
Membership Growth Initiative (MGI) Flyer
Distribute to your members to encourage them to recruit. Promote MGI (with a reminder about the benefit of dues reduction) as part of your retention efforts.
PowerPoint Slide Deck:
“Why Belong to FSP?”
Communicate the benefits of membership and the value of being part of the FSP community; run on a loop at your chapter meetings or during intermissions/program breaks. Messages focus on multidisciplinary culture, network building, and high-quality educational offerings.
Retractable Banner and Stand
The banner measures 33”x 80” and comes with a padded shoulder bag. The cost is $250 plus shipping and taxes. Banners can be customized with chapter name and web address. Allow a minimum of two weeks for customization and production. Contact national FSP to order.
Brand your chapter at meetings and events with a customizable podium cover. FSP national will provide the file you send to your local printer for output on cover stock and laminating. Cover measures 12” x 18”. Contact national FSP to order.
Social Media Guide for Chapters
Provides background information to get you started on social media; find guidance for creating an FSP presence on LinkedIn, Facebook, Twitter. Contains contact information for our Social Media Consultant.
Social Media Logos
Logo files sized appropriately for each of the designated channels. If you are using Internet Explorer and you select a JPEG file link below, it will show in the browser and won’t automatically download. To download the picture, click the link and then “right-click” the picture and select “Save Picture As” and then save to your computer.
Choose from two templates; national will build your chapter’s microsite at no cost. Contact national FSP to request a microsite.
Chapter Website Content
Multiple options included for a variety of pages (e.g., “About FSP,” “Member Benefits,” “MGI”) on your website. Use this copy for consistent messaging and branding throughout.
Chapter E-mail Graphics
Request FSP branded chapter email headers and custom graphics for your email templates. Contact national FSP to request graphics.
Sample recruiting, onboarding, and retention messages available; use content “as is” or as a starting point for you to create your own messaging.
Use as either FSP branded template or customizable “stationery”–communicate events, meeting announcements, calendar updates, or general chapter news and information. Choose from two designs.