Chapter Marketing and Communications Resources

 

Our goal is to provide a variety of options for creating customized recruiting packages to meet specific objectives dictated by unique opportunities. This gives you the flexibility to target membership messages to selected audiences.

FSP Corporate Logo

fsplogo_tn.jpg

FSP Logo
(2-color)

Download this file for a variety of applications (use in Word, PowerPoint, etc... .) If you need a logo file in a different format, contact FSP national.

Download

FSPLogoRev_tn.jpg

FSP Logo
(2-color reversed)

Download

Membership Recruitment Materials

sleeve.jpg

Marketing Materials Sleeve

Holds the contents of the membership packages you customize. Designed to hold the Membership Brochure (in the cutout) with as many additional pieces as you feel necessary (e.g., membership flyer, targeted specialty flyer, membership application, your chapter calendar of events etc.), including an issue of the Journal. The graphic approach also allows for chapter customization (see Labels, below). Download and complete the Order Form to request this item from FSP.

Download order form

banner.jpg

Membership Brochure

Communicates key messages and member benefits concisely, in an eye-catching design consistent with FSP branding. Fits in the cutout pocket of the Sleeve; also fits into a #10 envelope, convenient for mailing. Download and complete the Order Form to request this item from FSP national.

Download order form

mbrapp.jpg

New Member 
Application Form

Application form updated for 2020-21.

Download to print

mbrapp-1.jpg

New Member Application Form–

Fillable PDF

Current application form can be downloaded and customized with your chapter dues.

Download to customize/print

WhyFSP.jpg

“WhyFSP.com”

In response to chapter requests for a recruiting tool that is accessible and attractive on a mobile device, the WhyFSP.com tab on FSP national’s home page was created. Here you’ll have at your fingertips all the information you need to talk about the benefits of membership in FSP, the value of interdisciplinary networking—the reasons to belong.

Visit page

faq.jpg

Membership FAQ Flyer

Succinctly summarizes membership benefits and reasons for belonging to FSP in an easy-to-read Q&A format. Readily addresses objections often raised by prospective members.

Download to customize/print

benefits.jpg

“Snapshot” of Benefits Flyer

Provides a summary of benefits of membership in FSP in an attractive format.

Download to customize/print

discounts_checklist.jpg

“Snapshot” of Discounts Flyer

Communicates a brief summary of the key discount programs that membership in FSP affords. Can be an effective recruiting tool, particularly when emphasizing the E&O and LTDI group plan discounts.

Download to customize/print

value_membership.jpg

Value of Membership Flyer

The Value of Membership flyer is designed to address the concern raised by a prospective member regarding a perceived lack of value for benefits provided as part of  national membership. While far from providing an exact accounting, the flyer takes a step toward quantifying some of the benefits FSP national provides, to augment those provided locally at the chapter level. The information here demonstrates tremendous ROI on the fees for belonging and makes a compelling case for membership in FSP, in very practical terms.

Download to print

Targeted Specialty Flyers

Effective options when customizing recruiting efforts to specialist audiences. Each flyer focuses on the specific benefits of FSP’s multidisciplinary membership as it pertains to practitioners of their specific discipline/area of expertise.

att.jpg
cpa.jpg
cfp.jpg
inspro.jpg

Insurance Professional Flyer

Download to customize/print

ad_flyer.jpg

Chapter Flyer/Ad

Can be used as an insert in the Marketing Materials Sleeve, a stand-alone hand-out at chapter events, or as an ad in a chapter directory, newsletter, etc. Can be customized with chapter calendar on flip side.

Download to customize/print

mgi.jpg

Membership Growth Initiative (MGI) Flyer

Distribute to your members to encourage them to recruit. Promote MGI (with a reminder about the benefit of dues reduction) as part of your retention efforts.

Download to view/print

ppt.jpg

PowerPoint Slide Deck:
“Why Belong to FSP?”

Communicate the benefits of membership and the value of being part of the FSP community; run on a loop at your chapter meetings or during intermissions/program breaks. Messages focus on multidisciplinary culture, network building, and high-quality educational offerings.

Download file

banner.jpg

Retractable Banner and Stand

The banner measures 33”x 80” and comes with a padded shoulder bag. The cost is $250 plus shipping and taxes. Banners can be customized with chapter name and web address. Allow a minimum of two weeks for customization and production. Contact national FSP to order.

Request form

podium.jpg

Podium Cover

Brand your chapter at meetings and events with a customizable podium cover. FSP national will provide the file you send to your local printer for output on cover stock and laminating. Cover measures 12” x 18”. Contact national FSP to order.

Request form

smguide.jpg

Social Media Guide for Chapters

Provides background information to get you started on social media; find guidance for creating an FSP presence on LinkedIn, Facebook, Twitter. Contains contact information for our Social Media Consultant.

Download the guide

smlogos.jpg

Social Media Logos

Logo files sized appropriately for each of the designated channels. If you are using Internet Explorer and you select a JPEG file link below, it will show in the browser and won’t automatically download. To download the picture, click the link and then “right-click” the picture and select “Save Picture As” and then save to your computer.

microsite.jpg

Chapter Microsites

Choose from two templates; national will build your chapter’s microsite at no cost. Contact national FSP to request a microsite.

Request form

webcontent.jpg

Chapter Website Content

Multiple options included for a variety of pages (e.g., “About FSP,” “Member Benefits,” “MGI”) on your website. Use this copy for consistent messaging and branding throughout.

Download copy options

emailtemplate.jpg

Chapter E-mail Graphics

Request FSP branded chapter email headers and custom graphics for your email templates. Contact national FSP to request graphics.

Request form

emailcontent.jpg

E-mail Templates–Content

Sample recruiting, onboarding, and retention messages available; use content “as is” or as a starting point for you to create your own messaging.

Download draft e-mail contents

template1.jpg

Chapter Communications

Template 1

Use as either FSP branded template or customizable “stationery”–communicate events, meeting announcements, calendar updates, or general chapter news and information. Choose from two designs.

Download to customize/print

template2.jpg

Chapter Communications

Template 2

Download to customize/print